Channel Performance

Channel Performance Table

Activation = signups in the period with a paid delivery (delivered and paid) by the period end. 14-Day Activation = first paid delivery within 14 days of signup (comparable across cohorts). 14-Day Repeat = share of those with a second delivery within 14 days of their first. Engaged and Highly Engaged are shares of all activated merchants from that channel (any signup date) with 2–9 / 10+ completed deliveries in the 30 days ending at the period end. Merchants with exactly 1 delivery are activated but not counted in either tier.