Marketing
Acquisition channels, referral program, messaging, and segments
Showing data for Last 30 days
Total Signups
Activation Rate (to date)
14-Day Activation
Engaged (2–9 in 30d)
Highly Engaged (10+ in 30d)
Top Channel (Signups)
Top Channel (Activated)
Referral Conversion
Messages Sent
How these numbers are calculated
Total Signups: new customer accounts created in the selected dates (Lagos time).
Activation Rate (to date): share of those signups with at least one paid delivery (delivered and paid) by the end of the selected dates.
14-Day Activation: share of those signups whose first paid delivery came within 14 days of their own signup. Use this to compare periods fairly.
Engaged: share of all activated merchants (any signup date) with 2–9 completed deliveries in the 30 days ending on the last selected date, i.e. repeat shippers.
Highly Engaged: same base, with 10 or more completed deliveries in those 30 days. Merchants with exactly 1 delivery are activated but in neither tier.
Top Channel: the signup source with the most signups, and the one with the most activated signups. Referral Conversion: referred vendors who have completed a delivery, out of all referrals in the period. Messages Sent: messages accepted by the provider in the period.