Acquisition & Channels
Vendor signup sources, funnel performance, and referral program
Showing data for Last 30 days
Total Signups
Activation Rate
Top Channel
Referral Conversion
Signups by Channel
Total vendors registered from each acquisition source. Identifies which channels are driving the most growth.
Conversion Funnel
How many vendors progressed through each stage from signup to active use. Drop-off between stages highlights where to focus onboarding improvements.
Visit: Unique sessions on the vendor signup page
Signup: Completed registration — account created in the period
Activated: Placed and completed their first delivery after signing up
Engaged: Completed 3+ deliveries within 30 days of activation
Signups Over Time
Daily new vendor registrations broken down by acquisition channel. Use this to spot spikes from campaigns or referral pushes.
Channel Performance
Side-by-side comparison of each channel's signup volume and how well those signups convert to active vendors.
| Source | Signups | Activated | Activation Rate |
|---|---|---|---|
Participation Rate
Referral Rate
Conversion Rate
Referral Revenue
Program ROI
Top Referrers
| # | Name | Type | Referrals | Conversions | Earned (₦) |
|---|---|---|---|---|---|
Referred vs Non-Referred Retention
Monthly retention rates comparing vendors acquired through referrals (dark blue) vs. other channels (light blue). Higher bars = more vendors still active that month.
Earned
Locked
Released
Withdrawn