Campaign Tracking
UTM, manual, and WhatsApp ad campaign performance
How campaign tracking works
Three attribution methods are supported depending on how the campaign was executed. Each row in the table below is tagged with one of these types.
Tracked via UTM parameters in the signup URL (utm_source, utm_medium, utm_campaign). Used for paid ads, email links, and any campaign where you control the destination URL. The parameters are captured by the website on a visitor's first page view and saved with their account at signup (first touch).
Vendors hand-tagged by ops with a campaign name on their profile — e.g. a broadcast, a sales call blitz or a reactivation push. No signup URL is involved. Counts the tagged vendors who signed up in the selected dates.
Click-to-WhatsApp ads on Meta. There is no landing page, so UTM is not possible. Meta sends the ad ID when the lead first messages us; RAYA records it, and a signup is credited to the ad when its phone number matches a lead who clicked before registering. Meta only sends the ID, so name your ads in the card below.
Showing data for Last 30 days
Total Campaigns
Total Signups
Top Campaign
Best Activation Rate
Signups by Campaign
New accounts created in the selected dates, by the campaign they were attributed to.
Campaign Breakdown
Signups are accounts created in the selected dates. Activated = has a paid delivery (delivered and paid) by the last selected date; 14-Day = first paid delivery within 14 days of signup (comparable across campaigns). Repeat = of the 14-day activated, share with a second delivery within 14 days of the first. Ad spend and cost per signup are not shown here — Meta Ads Manager is the source of truth for spend.
WhatsApp Ads
Meta only sends an ad ID when someone messages us from a click-to-WhatsApp ad. Give each ID a readable name and it will show in the campaign table above (names apply to past signups too). Find the ID in Meta Ads Manager (Ad → ID) to match it. Leave the name empty to clear it.