Lifecycle Stages
Customer distribution across lifecycle stages
Showing data for Last 30 days
Vendors by Stage
New: Signed up in the period — no delivery placed yet
Activated: Completed their first delivery — always a subset of New signups
Engaged: 3+ deliveries within 30 days of activation — always a subset of Activated
At Risk: Previously active but no delivery in the last 14 days
Churned: No delivery in 30+ days and no recent login